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 Our Mission and Vision

Our Mission

​Together, we equip individuals across life stages to turn transitions into strength and joy—through inclusive programs rooted in compassion and community.
 

Our Vision

A thriving Singapore of resilient, connected communities and joyful lives.

Our Core Values – SMILE

At Project SMILE, our name reflects the values we live by:
   •    Support
   •    Motivation
   •    Inclusion
   •    Learning
   •    Empathy

These values shape every program, partnership, and interaction—making Project SMILE a warm, welcoming, and impactful space for all.
 

Our Objective 

Our Strategic Objectives are:


A. Health & Well-being
   1.    Deliver creative, wellness-focused programs that combine movement, mindfulness, and artistic expression to nurture joy and well-being.
   2.    Design resilience-building workshops that help participants navigate life transitions, caregiving roles, identity shifts, and emotional challenges.

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B. Mental Wellness & Resilience
   3.    Position joy, dignity, and resilience as essential elements of mental well-being and ageing with confidence.
   4.    Advance an age-positive mindset through advocacy, storytelling, and cross-sector collaboration.

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C. Social Inclusion
   5.    Create welcoming spaces where adults and seniors can foster purpose, connection, and meaningful relationships.
   6.    Build intergenerational connections through shared projects, events, and learning experiences.

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D. Purposeful Engagement
   7.    Foster entrepreneurial thinking and economic participation among older adults by unlocking new ways to earn, share skills, and stay meaningfully engaged.
   8.    Offer simple, meaningful ways for people to give back through volunteering, peer support, and sharing skills.

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E. Partnerships & Impact
   9.    Integrate volunteer dedication and professional expertise to deliver high-quality, inclusive programs and strengthen strategic pathways to health, community, and social resources.
   10.    Measure and communicate program impact transparently to demonstrate value to clients, partners, and supporters, reinforcing a culture of accountability and collaborative growth.

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